Grown in New Zealand
New Zealand fruit growers have real advantages over other Southern Hemisphere producers. New Zealand’s reputation for quality pipfruit and its premium position in global markets makes New Zealand the ideal country for developing new, high value varieties. New Zealand’s location on the doorstep of growth markets like Southeast Asia, China and India, together with its history of supply to traditional European and American markets, gives it unrivalled market access.
Fruitcraft™ is a New Zealand-wide operation, with production situated in the main growing areas of Hawke’s Bay and Nelson. These regions provide the best growing conditions for apples in the world with their temperate climate, fertile soils and abundance of high-quality water, supported by a well-established infrastructure.
Through reputable and honest marketing companies, the Fruitcraft™ group offers apple and pear varieties global exposure during the Southern Hemisphere season, with sales in New Zealand, USA, European, Asian and Middle Eastern markets. Access to new and emerging markets from New Zealand is unsurpassed, with more than 50% of the group’s fruit sold in Asia and the Middle East.